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"Idègryta"
The student-run advertising agency
As part of our bachelor’s degree in Creative Marketing Communication, three fellow students and I founded Idégryta, a student-run advertising agency created to put our knowledge into practice through real briefs and creative projects.
Together, we worked with strategy, concepts, design and visual communication, combining our different strengths throughout the creative process. I took on the role of Project Manager and Design Lead, helping structure our work while also taking responsibility for the agency’s visual direction.
Want the short version? Click here.
(The full visual identity presentation can be found at the bottom of this page.)
The name Idégryta roughly translates to “The Idea Pot” and represents the way we approached creativity. We saw the creative process as a pot where ideas, inspiration and collaboration simmer together. By bringing our different strengths into the mix, new concepts could take shape.
We wanted the agency to combine creativity, playfulness and professionalism, while creating communication that felt authentic and relevant to its audience.
Where ideas simmer together
Idégryta consisted of four students with different creative strengths and responsibilities, spanning strategy, copywriting, social media, logistics, design and project management. This allowed us to approach briefs from different perspectives while developing the final ideas together.
Different strengths, one team
As Project Manager and Design Lead, I worked across both the organisational and creative sides of the agency. I helped structure projects and keep the process moving, while also taking responsibility for design and the overall visual direction of Idégryta.
My role
We wanted Idégryta to feel modern, clear and professional without losing its playful personality. Our visual identity therefore combined clean design and a blue colour palette with more expressive elements that reflected the creativity and energy behind the agency.
We developed the identity across logo variations, typography, colours, moodboards, business cards and social media, creating a consistent expression across both digital and physical touchpoints.
Building our identity
Explore the visual identity
Below you can explore the full visual identity presentation, including the thinking behind our brand, values, graphic profile and marketing materials
You can explore the full presentation here.
Please note: The PDF is in Norwegian.