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Gilde
The Gilde Christmas Calendar
This project was developed as part of a student competition hosted by Publicis, one of Norway’s leading media and communications agencies. We were challenged to solve a real brief for Gilde, with the goal of encouraging more students to choose Gilde’s meat products during Christmas.
Our solution was The Gilde Christmas Calendar, an interactive campaign concept combining affordable dinner inspiration with the nostalgia of a traditional advent calendar.
Our concept won the competition, and Publicis later took the idea forward to present to Gilde.
Students are often more price-conscious, making it harder to justify choosing higher-priced products. The challenge was therefore to make Gilde’s quality and value feel relevant to students during Christmas, despite the higher price point.
We created The Gilde Christmas Calendar, combining affordable dinner inspiration with the nostalgia and excitement of a traditional advent calendar. Each day in December revealed a new affordable meal featuring a Gilde product.
We developed the idea into an interactive outdoor advertising concept, supported by social media and a broader marketing plan. Each calendar door revealed a new recipe, giving students a reason to engage with the campaign throughout December.