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Änglamark
Making organic feel like the natural choice.
My project partner and I were challenged by Coop to develop a campaign that would encourage more Norwegian consumers to choose Änglamark, Coop’s own organic brand.
Our concept won the internal student competition, giving us the opportunity to present the idea directly to Coop and its advertising agency (WAL), where it received very positive feedback and was considered for further development.
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The challenge was to make Änglamark a more relevant choice for Norwegian consumers and encourage more people to choose organic products in their everyday lives. The target audience defined in the brief was young adults with small children, with a particular focus on mothers.
We built our concept around a simple question:
Do we put as much thought into the food we choose for our children as we do into everything else concerning their wellbeing?
The idea was to make parents reflect on the choices they make for their children, while presenting organic food as an easy and accessible everyday choice.
We developed the concept into a complete campaign across outdoor advertising and social media, supported by a communication strategy that tied the different elements together.
The brief
The idea
Bringing it to life
The full presentation
Want to see how we presented the concept to COOP & WAL?
You can explore the full presentation here.
Please note: The presentation is in Norwegian.